In February of 2017, Author Earning‘s released extensive research results on ebook and print books sales in the five major English speaking countries: USA, UK, Canada, Australia, and New Zealand.Īmazon dominated ebook sales with a whopping 85% of sales, leaving the other three to share the remaining 15% of the market. The four major retailers for ebooks are Amazon, Apple, Barnes & Noble, and Kobo. So although you won’t be making money off of it, you will get your ebook in the hands of your readers. Self-E distributes royalty-free self-published ebooks to public libraries. If your sole purpose of getting your ebook into libraries is to increase your reach and you’re not interested in the profits, then there is a solution for you.
Also, aggregators can get your books into libraries, which unfortunately you can’t do without the help of an aggregator. It’s even harder to keep up with sales cycles and get a full grasp on income, while with aggregators all income information and analysis is in one place and easy to keep track of. The hassle of going from one platform to another can get tedious, especially when aggregators can handle all sales platforms for you. We repeatedly hear, “If there are only a handful of major retailers, then why do people go to ebook aggregators who take a cut of their earnings?” There are several answers to this question (and in no particular order): So today we’re bringing to you the data so you can decide if you want to publish directly with the largest ebook retailers.īefore we dive into this article, let’s take a step back and take a quick look at the differences between working directly with retailers versus publishing via aggregators. But there are some authors out there who would prefer a more hands-on approach with select retailers. Recently we went into detail on aggregators and what they bring to the self-publishing table. Alas, there’s no need to worry about that, we’re here to throw you a life jacket and help you wade through the murky water of self-publishing platforms. 
It’s easy to get lost in the sea of self-publishing confusion and not know where to go once you’ve finally written your ebook and are ready to embark on the next step of your journey.
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